PetSmart
PetSmart is one of North America’s largest specialty pet retailers, with locations throughout the U.S., Canada, and Puerto Rico offering pet products, services, training, grooming, and veterinary care.
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Contracted to support PetSmart’s in-house creative team with branded digital and print design.
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Collaborated with designers, copywriters, creative directors, Marketing, and CRM teams to develop and produce campaign assets.
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Created work for The Secret Life of Pets campaign along with website assets, email, advertising, flyers, brochures, banners, and creative mockups.
Date: April 2016 – August 2016
Client: The Creative Group – Robert Half
Role: Graphic Designer
URL: petsmart.com
Secret Life of Pets Campaign
The Secret Life of Pets campaign was developed from detailed creative briefs and required close coordination throughout the design and approval process. I created campaign assets through PetSmart’s internal creative review process, followed by final approval from The Secret Life of Pets production team before artwork was released for development and production.
Email Design
Email design was a highly collaborative, fast-moving part of my work at PetSmart. I worked directly with copywriters, creative directors, Marketing, and Events to take projects from concept and design through revisions, approval, and final handoff to the development team.
I created a wide range of emails, including promotional campaigns, triggered communications, urgent messaging, internal communications, event support, and specialty campaigns.
