PetSmart
PetSmart is the largest privately owned pet retail superstore chain located in North America. With over 1600 stores located in the US, Canada and Puerto Rico. Its stores sell pet food, pet supplies, pet accessories, and small pets. Stores also provide services including grooming, dog daycare, dog and cat boarding, veterinary care via in-store third-party clinics, and dog training.
- Contracted to design and produce in-house brand creative.
- Collaborated with designers, copywriters, directors, marketing and CRM teams.
- Secret Life of Pets campaign, Website development assets, Emails, Advertisements, Flyers, Brochures, Banners, Mockups.
Date: April 2016 – August 2016
Client: The Creative Group – Robert Half
Role: Graphic Designer
URL: petsmart.com
Secret Life of Pets
This fun movie campaign included highly detailed briefs for me to design from. For art approval, I would go through our internal design and edit process at PetSmart, then we would also get approval from the Secret Life of Pets Production team for final send off for development.
Email design was a streamlined process including working directly with copywriters, directors, marketing and events. Process included concept, design, edits, organizing and finalizing the approved final design and files for the development team. I designed many types of emails including sales, emergencies, triggers, campaigns, internal and specialty.
