PetSmart Charities

PetSmart Charities is one of North America’s leading animal welfare organizations, working with thousands of partners to help pets and people through adoption, veterinary care, spay and neuter initiatives, and other animal welfare programs.

• Served as brand steward and sole designer for PetSmart Charities across the U.S. and Canada, managing creative projects from concept through final approval while collaborating with Marketing, Communications, Events, leadership, internal teams, and outside agencies.

• Created a wide range of digital and print creative, including email, social media, digital advertising, web design, signage, event materials, brochures, handouts, apparel, brand guides, icons, and integrated campaigns.

• Managed final artwork, proofs, photography, creative files, and the digital asset library, ensuring brand consistency and production-ready assets across the organization.

Date: 2016 – 2021
Client: PetSmart Charities
Role: Sr. Graphic Designer
URL: petsmartcharities.org

BRAND DEVELOPMENT

After the creative position had been vacant for three years, I stepped into the role and began rebuilding the brand foundation. I organized existing photography and created a new photo library, developed practical brand guidelines, and established creative processes, standards, and timelines for the organization.

As brand steward, I helped bring greater consistency to PetSmart Charities across the U.S. and Canada while continuing to evolve the visual identity, including expanding the brand color palette and developing guidelines for its use.

Marketing & Campaigns

As the sole designer supporting PetSmart Charities across the U.S. and Canada, I managed a high volume of creative projects across multiple departments, balancing timelines, meetings, approvals, brand standards, and fast-turn requests.

I created marketing and campaign materials across digital, print, events, and environmental applications, including email, advertising, signage, brochures, event collateral, apparel, promotional items, and more. The role required strong organization, flexibility, and the ability to move quickly while maintaining brand consistency across every touchpoint.

Annual Reports

PetSmart Charities’ annual report served as both an organizational overview and an important marketing and educational tool. Depending on the year and creative direction, I was responsible for concept development, design, production, and art direction, working with leadership to bring each report from initial concept through final delivery.